—  About me

I'm Ingrid—a creative athlete, illustrator, and content strategist based in Asker, Norway. I've spent years creating content for premium outdoor brands, and now I help cycling and activewear companies connect with their audiences through bold, authentic visuals.

My work blends strategic thinking with genuine experience. I'm not just creating content about products I don't use—I live this lifestyle. Mountain biking through Norwegian forests, testing gear in real conditions, and bringing a designer's eye to every frame.

What Makes My Content Different

Professional Strategy Background
Five years leading content at Bergans of Norway taught me how to create content that aligns with brand goals and resonates with audiences.

Genuine Athlete Perspective
I'm a mountain biker, road cyclist, weightlifter and outdoor enthusiast. I understand gear because I use it, test it, and rely on it.

Scandinavian Aesthetic
My pastel-forward, intentional aesthetic approach creates scroll-stopping content that feels fresh and authentic—not like typical action sports content.

Photography & Videography Skills
Trained alongside professional photographers, I bring technical skill to every shoot.

Illustration Capabilities
Need custom graphics or brand assets? I've illustrated 7 children's books and created entire brand universes. I can offer visual storytelling and unique brand identities beyond standard UGC.

Portfolio Highlights:

• Arc'teryx Freeride Academy

• Bergans

• Personal content for @bingbeyond

• Fitness content for @bingathletics

• The Girlskate Universe

get in touch!

— Would you like to discuss a project or just say hello

services I offer

• UGC Video Content
  Short-form video for Instagram Reels, TikTok, and Stories that showcases your products naturally in real-world use.

• Product & Lifestyle Photography
  High-quality images that integrate your gear into authentic moments—action shots, detail work, and lifestyle integration.
  

• Native Ad Content & Advertorials
  Experienced in creating sponsored content that performs

• Content Strategy Consultation
  Help planning campaigns, shoot concepts, or content direction for outdoor and cycling brands.

• Custom Illustrations & Brand Assets
  Original illustrated graphics, icons, or visual elements that complement your campaign.